C-Win Video Big Data Platform
The public figures data section contains multi-dimensional data (such as online publishing, fans comments and click rates) of 19,000 active artists on screen and network who are specifically labeled and constantly updated in the database. The exposure, hot degree, reputation and influence of the artists are comprehensively monitored from five dimensions with ten indicators. CRITIC objective weight calculation method is adopted to construct an evaluation system for artists’ online impact. This section can reflect the popularity of artists on the network, develop their potential value, manage the information and image of artists, and provide data support for casting of film and television works.
"C-Win Real-time"onitoring tool is an IP growth service tool specially designed for video IP. Based on CMMR’s strong data collection, computation and analysis capabilities, “C-Win Real-time” can constantly (minute-level) monitor the promotion, discussion and simmering of relevant IP content, including the top searches and trend, hot topics, contribution trend of artists, relevant topics on artists, positive and negative judgment, and negative public opinion warning, etc. “C-Win Real-time” is a useful tool to identify high quality promotion channels, promotion timing and users’ concerns during IP construction.
CMMR established a corporate brand propagation monitoring database and influence evaluation system. This section monitors the public opinions of the online propagation of more than 30,000 enterprises, and analyzes the propagation influence, reputation, propagation characteristics and trend of corporate brand and advertiser; it can also analyze the influence promotion effect of advertising sponsorship and placement marketing by corporate brand and advertiser through film and television works, evaluates the contribution, awareness promotion and consumption transformation effect of film and television works on corporate advertising brand, and studies the correlation between film and television works with corporate brand.